OLIVIA LO


One of our favorite interviews, so we thought of reposting it here! Enjoy. 
We interviewed Olivia Lo last May!
Shooting a commercial for Mary-Kate and Ashley Olsen’s line Olsenboye 
and releasing a lookbook for French swimsuit line shot by Sylvie Malfray
 are only some of the many highlights she experienced this year.

We touch base with Olivia to catch a glimpse of how these events 
helped shape her plans, wardrobe and ambitions to date.

I’VE BEEN BUSY WITH..
I’ve recently shot a commercial for Mary-Kate and Ashley Olsen’s line, Olsenboye and merged my blogunder London-based online magazine Fashionsalade.


I also just released a lookbook for a French swimsuit line, and I was photographed by the lovely Sylvie Malfray!


Soon, I’ll also be working for Swedish PR firm, Studio Total this summer! Beyond excited.



I’M INSPIRED BY..
Street style on the go, the 1920’s and clean white spaces


BEST EXPERIENCE SO FAR?
Attaining a Buyer position from January to April! Although it was brief, I learned a lot and discovered so many amazing brands through work and training.

Olivia Lo wearing a Stylesofia Asymmetrical cocktail dress tucked into a pair of Highwaist Red Pants.



I’M LOOKING FORWARD TO..
taking a road trip to New Mexico at the end of this month. Also graduating high school and going to New York for work this June.

Am also planning on taking a 6-city east coast trip in July, learning German and reading lots and lots of books.

Yo, Shini!



Last week we had a great time interviewing & getting to know more about Shini Park, a Korean fashion blogger who currently lives in London. Whilst her blog receives worldwide acclamation, you’d be surprised to learn how humble & down to earth Shini really is. If you’re a fan of DIY and an honest opinion on fashion, you’d love her blog.

BlogTalk with Late Afternoon.


We have to agree with Anna with it comes to personal style. It’s either you have it, or you don’t. Subjective as it may be, you can always tell when an outfit has been well put, regardless of how unique one’s sense of fashion is. After working with a handful of very talented and passionate stylists, bloggers and photographers in the industry, we really can’t thank everyone enough for such a great time so far!

A few days ago we talked with Elizabeth, more casually known as Liz from Late Afternoon about her take on style, passion and life. If there is anyone who can make the best out of any given piece, it would be this beautiful young lady from SF. Today we pick her brain! Read on..



Why did you name your blog Late Afternoon?

It was the first blog title that came to me and it is also my favorite time of day. It just seemed right to me!



I’m inspired by..
my moods. As my moods change so does my style. My style icon is any women who is intelligent, confident and stylish.


“My mom has always been a very stylish woman, she never left the house anything less than perfectly put together. I think this had a pretty profound effect on me.”




Personally, about my style..
This is a tough one! Once, a magazine once called me an Urban Sweetheart and I kind of like that.


as featured on our lookbook!

I think…

that it’s important to be environmentally conscious, however having the ability to be environmentally conscious is a luxury not everyone has. My way of doing so is by wearing vintage & second hand clothing.


A tip about vintage shopping…
The important part of buying vintage is being able to see the potential in an item. Sometimes the smallest of alterations can make a huge difference!


“Stay true to yourself, do what you love”


On normal days?
I currently work at Chictopia.com and also model. In the future I hope to remain in the fashion industry in any capacity I can!


My wildest dream..
To live forever. You asked.

caught with Erin Wasson on the right

My favorite quote?
“Nobody realizes that some people expend tremendous energy merely to be normal” -Albert Camus



Everyone needs a little magic! When i was younger..
I was obsessed with history, especially the Tudors and Marie Antoinette. I really wanted to be a princess. I know that sounds corny, but I am a total dreamer.

My fav pieces from STYLESOFIA are,
Peach tulip scalloped skirt, Cecile Chiffon Satin Dress and the Cream weekender shorts!

Liz wearing our Cecile chiffon dress.


This Fall..

I’ll be looking for a lot of nude pieces, jewel tones and trousers. My must have pieces are a great pair of trousers, a basic silk button down and a blazer.



My oddest habit?
I always eat seaweed while I blog, just plain leaves of nori.



Where I’d like to go?
San Francisco is a constant source of inspiration for me but I can’t wait to visit Paris and London!


xx

Blog Talk; Tuuli J.

We hope you’re having a fantastic week! We’ve been busy as usual but we’d like to add a touch of inspiration to your daily read. Age has always been quite a superficial topic when it comes to entertainment & fashion, and generally – younger is usually the better. What’s rare is when you see young newcomers with amazing talent. Extremely young with raw, brilliant dexterity? That’s a few and far in between!

Featured on many main fashion sites like Stylehunter, this week we present to you stylish & savvy fashion blogger, Tuuli Jürgenson. At only 13 years old, we first came across her blog via weardrobe and we’ve been charmed! Her eclectic style and spontaneous shots has made her blog an absolute pleasure to read. All the way from Estonia, we now talk to Tuuli to learn more about her influences, inspiration & passion.



Tell us a little bit about yourself!
Well, I live in Estonia, I study English, German and lots of other stuff in primary school , I also go to art school where I paint, draw & study art history. I love fashion, art and illustrating and I adore blogging world.


What inspired you to make such a breakthrough in fashion? You dress amazingly well for a 13 year old, to be honest.
First of all, thank you! At first I just read tons of other fashion blogs & they inspired me to create my own blog. At the moment I’m inspired by tons of fashion magazines like Italian / British Vogue, I-D, Lula, W & V magazine and so on. When I’m in bookshop I like to dip into fashion books with amazing vintage and retro inspired ads & editorials.


I also get a lot of inspiration from streetstyle blogs, lookbook.nu, fashion bloggers & even from good music and old movies with Audrey Hepburn. I have a inspiration board on my wall, too. I actually don’t have any certain style muse, I just derive inspiration from loads of bloggers & streetstyles.




In addition to fashion, you draw digital images exceptionally well. How did you learn?
Practice makes perfect. I started drawing digital images long ago, and I just learned from other artists and from tutorials available on the internet.


her artwork of Tavi, thestylerookie


Where you do you see yourself within the next 5 years? Still blogging and making it big in fashion?
Yes, I think I will still be blogging, but I also want to go to graduate school and study something fashion and/or art related!



How is fashion like in Estonia? Do you think you can rock the scene up a little more?
It’s nothing special, most of the people wear high street fashion and nobody really pays attention to what they’re wearing!


That’s slightly unfortunate. You’d be a star everywhere else. Define your personal style.
I think that I don’t have my own style yet. I just like to mix things that I have in my wardrobe ( and my sister’s ), but I never buy clothing just because it is in fashion. If I really have to answer this question then it’s
androgynous, and its definitely different & independent.


What are your must haves this summer, especially in your climate?
I would love to have a black maxi dress, colorful oversized tank top, short light denim shorts, black overknee socks, puffy skirts, cropped tee and lot’s of other stuff. It’s actually not very cold in the summer for me in this climate, but if it gets cold, I can would wear blazer with shoulderpads or cropped cardigan.



How would you dress differently for fall?
This is pretty hard, cause it’s really cold in Estonia when it’s fall. I just try to wear everything colorful instead of grey, brown and the rest!

How do you feel being 13 in the competitive fashion scene? Has anyone put you down because of your age?
Actually I think it’s great to start young, but many people on Internet say that I shouldn’t waste my childhood and I should enjoy my free time. I guess they don’t know that blogging is done during my free time and I really really enjoy it. Some websites also don’t accept young people like me and I pretty much hate it.



Name us any of your favorite pieces from STYLESOFIA!
IVY STUD SHOULDER JACKET, PUFFY LACED SKIRT, TULIP SCALLOP SKIRT. Actually there’s many more things that I like, but I just choosed three!



end of interview //

So if you’re passionate about something, anything – do it! At any age or at any time. We hope this has inspired you!

To see more of Tuuli, visit her blog here!